Essay on Whole Foods Markets Tipping Point - 1223 Words

In his book, The Tipping Point: How little things can make a big difference (2000), Malcolm Gladwell highlights the power of intelligent action and the potential of little changes for starting epidemics. Concepts such as the law of few, the stickiness factor, and the power of context arouse epidemics both in macro-level and in micro-level. In detail, the law of few affirms the influence on communication. Connectors, mavens, and salesmen each has abilities to conjoin, collect, and cajole; they distribute information globally. The stickiness factor refers to a technique, which emphasize and allow information to stick in the minds of consumers. Last, the power of context stresses that both individual’s reaction and community’s cohesion can†¦show more content†¦It was a huge hit because there are less than six organic grocery stores in the nation. Knowing his vision well, John Mackey, the main founder put his dream into action. He used his ability as a connector, s omeone who has broad social network, to integrate others people’s ideas. Soon, expansion came to place starting from Dallas to New Orleans. In order to guarantee each store’s success, he did thorough research on social class, eating habit, and supply and demand. He took his action deliberately. The mergers with great reputation brands not only elevated Whole Foods Market’s character, but also stabled its market position. In 1991, Wellspring Grocery joined Whole Foods Market. Similar to Whole Food, Wellspring Grocery started with a positive attitude toward changing the market. Unlike other grocery stores, it wanted to bring healthy diet on shelves, rather than pills and canned food. This idea brought attention to what people are consuming daily. Second merger happened one year after Wellspring Grocery’s success. Bread and Circus, a company that used to sell natural food and wooden toys, valued costumer’s opinion. Costumers were happy to shop in Brea d and Circus. Its expeditiously expansion caught Whole Foods Market’s attention. In order to stable its market not only in Taxes, it decided to purchase Bread and Circus. Last, Mrs. Gooch’s, a grocery store that targeted on allergicShow MoreRelatedWhole Food Markets History 553 Words   |  2 PagesIn his book â€Å"The Tipping Point: How little things can make a big difference,† Malcolm Gladwell (2001) indicates the power of intelligent action and the potential of little changes are responsible for starting epidemics. These epidemics occurred, according to the law of the few, the stickiness factor, and the power of context. The law of few affirms the influence on communication. That connector, maven, and salesman each has its ability to conjoin, collect, and cajole; they distribute informationRead MoreRestaurant Business9347 Words   |  38 PagesCHAPTER I Introduction The restaurant business is a challenging but exciting venture. It can often prove to be extremely competitive since food as it’s the main product is one of the basic needs and people tend to allocate majority of their income for food. As mentioned, this business is a challenging one so those who want to engage into this kind of investment should be fully prepared to handle all the issues and problems that they will encounter in the operations of their business. When entrepreneursRead MoreStrategic Management and Ikea9925 Words   |  40 Pagesthreats. IKEA are moving from International to global status through the development of Asia and Eastern European market. Traditional product for IKEA has been within value, low price high volume product however the movement into mid and higher price points will spot an opportunity to move the demographic base and increase the average basket value with less reliance on a limited demographic group. Within the growing competitive retail markets, retailers are beginning to mirror the model of low costRead MoreWaste Management Business Plan in Nigeria10989 Words   |  44 Pagestechniques to effectively convert organic waste materials into high grade fertilizers. Our company will also strive to bring agro- product processing industries and local farmers under one umbrella in order to boost agricultural productivity and ensure food security. West Africa Environmental Solutions expects high orders for high-grade organic bio fertilizers amp; compost, and expects various cities and towns to express keen interest in adopting our waste management solutions. Business Foundations TheRead MoreProject on Wipro13311 Words   |  54 Pages Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. 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RECOGNIZING THE IMPORTANCE OF THE QUALITY OF PRODUCTIVITY Underlying many of these conditions is the Internet (now almost universally understood as multipurpose technology), which has theRead MoreOrganisational Theory230255 Words   |  922 Pagesintroduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well researched and readers are encouraged to view chapters as a starting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly explaining, analyzing and exploring

Hispanic Gangs Not Just a California Problem Anymore

Gangs are not a new problem to the United States. Gangs have often been romanticized in literature and the media with a classic example being â€Å"West Side Story†. Americans have long been fascinated with the Mafia, and infamous gangsters such as Al Capone and John Gotti have even been elevated in status as cultural icons. Americans have seen an uprising in â€Å"Gangster Rap† since the early 1990’s. Many people tend to think of gangs in America as being made up primarily of young inner-city black males with a small percentage of white males. Americans tend to forget that gangs also include girls, adults, and children. One area that most Americans have not started to look into yet is the influence of the growing number of Hispanic Gangs.†¦show more content†¦MS-13 uses highly advanced means of communication ranging from a complete hand signal alphabet and code system to using various methods on the internet. By posting lookouts, gang members are able to forewarn other members of approaching law enforcement and rival gang members by secret signals. Members also have the ability to strategize and coordinate across towns, cities, states, and even countries via the internet. MS-13 and other technologically savvy Hispanic gangs are truly international organizations. The 18th Street gang got its start in the 1960s as the result of Hispanic youths from mixed backgrounds being denied membership into another street gang. This melting pot beginning paved the way for the 18th Street gang to be the first Hispanic gang to break the racial barriers and accept blacks, Asians, Caucasians, and multi-racial individuals. This has allowed 18th Street to become one of the largest and well-known Hispanic gangs in the United States. They start recruitment at very young ages with some efforts reaching into the elementary schools to gain members who will be loyal their entire lives. Due to a huge recruitment campaign during the 1990s, the membership in California alone is estimated to be above 30,000. There are many clickas throughout the UnitedShow MoreRelated Innocent Children, Violent Gangs Essay examples1169 Words   |  5 PagesInnocent Children, Violent Gangs      Ã‚   18, 059 violent felonies, 690 deaths, and 13,000 hard-core killers. What is the horrible cause of these striking statistics? Gangs. Gangs are a problem in nearly every state and 83 percent of the largest cities in the United States. The problem of gangs and their negative impact on the communities they exist in continues to grow and nothing seems to be able to stop this powerful growth. 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Entrepreneurship and Innovation for Technology- myassignmenthelp

Question: Discuss about theEntrepreneurship and Innovation for Technology Transfer. Answer: A proposal for an Innovation with a Business Start-Up plan: SmartPack Introduction The purpose of this task is to provide a brief overview about an innovation initiated in a business start-up. The below mentioned report provides a brief overview of a new start-up in the baggage industry. The company provides product differentiation in the market. The company implements the innovation process in the organization to provide efficient products in the external market. Further, it should be noted, that innovation is the only aspect that keep an organization going in long run. In the competitive environment where all organizations are struggling hard to earn a reputable position in the market, in such market, it becomes difficult for a start-up venture to establish them (Drucker 2014). Therefore, in order to bring up a new start-up in the market, an organization should use efficient and effective innovation in their business process in order to succeed. It should be noted that with the help of such innovation, the start-up should attain competitive edge in the market. Sustainability should not be the objective, but sustainable competitive edge should be the aim of the start-up. Further the below mentioned report provides a proposal for a new start-up venture SmartPack that is engrossed in providing smart and efficient bags in the market. It provides description of the start-up and innovation used in the products, it also explains target market, business model, success factors and risks related to it. More details about the task are discussed below: Description of Start-up SmartPack is the name of start-up introduced in the market, the company is a Malaysia based organization that provides bags to the customers present in the market. The company is a new experiment led by the CEO of the company who has implemented innovation in its product. The main aim of the organization is to successfully place them in the external market. Further, the vision of the company is to come under the segment of most innovative companies present in the market (Mas-Tur, and Soriano 2014). In addition, the mission of SmartPack is to successfully fulfill the requirements of customers present in the market. The organization initially wants to capture the domestic market and then expand its sales in the external international market as well. Further, it should be noted that SmartPack aims to product differentiation in the market and then subsequently increase sales. The company welcomes loyal customers suggestions and feedbacks for their growth. They also uses a diagonal organizational structure which helps the employees to easily communicate with employees of other department and even higher level managers (Ahlin, Drnovek, and Hisrich 2014). There is flexibility in the internal process of the organization and the product development process is strictly monitored. Innovation The company aims to provide travel technology products in the market, they aims to develop the products with the use of Internet of Things (IoT) technology. Some of the products offered by the company are, Smart laptop bags, smart passport pouch, smart travel bags etc. The organization aims to provide high quality carry on suitcase that can be easily controlled through smartphones easily. From the app (available at play store and iOS store) one can easily lock and unlock it, track its location, weight it and get notifications if it is left to an unknown place (Dees 2017). The company aims to in-build numerous innovative services is their products that are listed below: Location Tracking: An estimate says that over 25 million of suitcases go on missing each year. But if a person loses their SmartPack bag or it gets rerouted by the airlines then they can easily get it back by using the 3G+ GPS available with the bag. One can easily track its location as the SmartPack provides a global coverage so that the customer can easily track the location of their suitcase any time. This saves the product from theft or robbery (Galindo, and Mndez 2014). USB Charger and Battery: Smart phone battery died is a very common people which very person bears while traveling. Phone off disconnects a person from the network, map and itinerary. The company SmartPack helps the customer in staying connected on any trip, as they understand the importance of a fully charged phone while traveling. Due to which the company offers chargers in their bag with the help of which customers can charge their phone when the battery is dead (Moghavvemi, and Akma Mohd salleh 2014). Remote lock: The electronic lock is one of the biggest innovations that is present in the baggage industry. The company SmartPack provides application with the help of which the customer can easily lock their bag from the phone, all details about the travelling can be tracked through this app and travel habits of the customers as well. In addition, it is TSA approved so there would be no problem if someone asks to check the bag (Zhou 2015). Digital Scale: The airlines cabins have become more strict and expensive as well. If the travel bag is too heavy or expensive then it can cost too much to the person so the company has developed the feature of digital scale. This helps the customers in knowing ahead of time if the bag is overweight. Just by pulling the handle, the traveler can easily know the weight of the bag through the app (Maritz, and Donovan 2015). Laptop Compartment: SmartPack Company makes it extremely easy for the customers to easily access the electronic appliances with the compartment present at the front of suitcase that is specially designed to hold the laptop and tablets. In addition, it provides proximity alert, as if the things are left behind or stolen then the app will notify the respected person. So, these are the innovations that the SmartPack start-up aims to introduce in their bags for the convenience of customers. Target Market The global smart bag is the demand of every person present in the environment that travels and has a threat to lose his or her bags and important luggage while travelling. The target market for a company is the adequate market, which an organization aims to target, and it involves people who are interested in buying the products of the company (Acs, Audretsch, Lehmann, and Licht 2017). Further, evaluating the segmentation of the company, following details are listed below: Approaches to segmentation Market to consider Demographic Segmentation It includes segmentation of people according to age, ethnicity, gender, marital status, education etc. Under this segment people should be target under three basis that are, 25-35: People under this segment are those who are unmarried and travel for business meetings more often. These people travel from one place to another regularly without taking any gap in between (Amini 2012). 50-70: People under this segment are those people who are old and retired. These people travel for fun and go on vacation often. However, due to their age they tend to forget things at places while travelling. Therefore, this type of luggage would be very useful to them (Jerinabi, and Santhi 2012). Geographic Segmentation The geographic segmentation talks about the region, country, city or any geographical place that influence the sales of the SmartPack products in the market. As the startup founded in Malaysia, so it is the hub for the company. Apart from that, the product is not differentiated on the basis of geographies because now days all people go on business meetings and like to travel (Okpara 2007). Behavioral Segmentation This segment talks about the behavior of people related to the product and their loyalty towards them. The SmartPack is a start-up so the company needs to find more people who show their loyal behavior towards the product. In addition, the product has specifications that attract the customers and make long-term members as well. Psychographic Segmentation People under this segment are differentiated on the basis of their personal views and expressions towards certain products and services. People having a professional lifestyle tend to have of the products of SmartPack. As the company provides travel aid to the travelers, so under this case the company targets people who go on business tours. Thus, it should be noted that the above-mentioned segmentation adequately assists the company in target the people in the market who will purchase their products and will become a loyal customer for them as well. The company should target people of age groups, 25-35 and 50-70. These people should be interested in travelling or go on business meetings monthly. These people should be upper middle class and high-class people who have a habit of travelling and are gadget gurus. Thus, in this way the market should be targeted under which such people are present. This will enhance the sales for the company SmartPack as well. Business Model The business model Canvas is that template which is created by the organization to define different aspects present in the organization. It refers to a visual chart that explains various elements that helps a business to grow. Infrastructure, customers, value proposition etc. are some of the aspects presented in this canvas (Johnson, Christensen, and Kagermann 2008). The business model canvas of the company SmartPack is discussed below: Key Partners Equipped with technology Integrated communication solution provider Supply chain management partners Institutions Brokers/ Suppliers Retail partners Key Activities Manufacturing of smart and technically equipped luggage bags Use of innovation in the business process and production of goods. Generation and growth of profits and revenues delivery on time. Value Proposition First company to provide smart travel bags with highly equipped technology in Malaysia. Utilization of advanced and smart technology Diversity in products Travel bags with technically smart features Customer Relationships Use of Innovative techniques After sale service and follow ups. Offer safety to travellers. Effective and efficient advertising and promotion activities. Customer Segments Itinerants Tech savvy people Smart phone users Mass population Key Resources Fixed Assets Manpower Technology advancement Web and software developer Channels Mobile app of SmartPack partners with retail sector Online web partners Online website of SmartPack Cost Structure Cost of maintaining the website Expenses of mobile application developers and software developers Cost of marketing Costs of procuring raw materials Cost of adopting technology IT infrastructure costs Revenue Streams Sale of smart travel bags Product crowd-funding Sponsorships Revenue received from the target market Success Factors The company SmartPack is an organization that has introduced itself with a very different products and services offered in the market. The major success factor of the company would be it innovation and use of technology in creating the products in the market. The company produces Smart Luggage that assists the travellers and provides a god travelling experience to the customers. Technology is used at every phase while manufacturing the product in the internal process of the company. Technologically innovation is the type of innovation that includes use of upgraded technology in the production process of the bags (Cortimiglia, Ghezzi, and Frank 2016). SmartPack produces the use of Internet of Things travel products and bags that a big reason that attracts the customers towards the products of the company. Also, the application of the company that is connected to the bags of the customers, this provides better assistance and experience to the customers while traveling. It becomes easy to manage and control the bags as well. Smart lock is the best feature and the best way in which organization has used the technology to innate in their products. As the luggage of the travelers can be easily locked and unlocked through the application present in their smartphones that gives an ease and assistance to the travellers while traveling. In addition, the sensors present in the bags automatically lock the bag if they are detached from the travelers (Brownlow, Zaki, Neely and Urmetzer 2015). Further, another success factor of the company can be its high rated promotional techniques. The promotion and advertisement strategies of the company are efficient enough that they correctly attract the right target market for their sales. These marketing techniques of the company properly display all the attractive features of the product in the market so that the prospective customer can easily search for the product and buy them as well. The company lays up on the expectations of the customers that can increase their satisfaction level and make them loyal customer as well (Kohler 2015). Implementation The below-mentioned is the implementation plan; it describes the activities, time period, leading head, goal and concerned department of the activities. It explains the activities that should be initiated by the start-up, at what time and by whom (Andersson, Das, Mudambi, and Pedersen 2016). With the help of this management will easily implement their objective in the market. Implementation Plan Activity Time Period (in days) Manager Growth Objective Concerned Department Initiation of Business Plan 365 Marketing Head Increase in outlets of company Marketing Division Office set-up 365 Administration and HR head Reduction in wastage Owners Recruitment of experts 365 HR manager Hiring of experts for new outlet Human resource department Creation of Products 365 Production Head Provide hassle free products Manufacturing department Software Development 365 Creative and Designing managers Input smart technology in the product produced. Information Technology department Sales 300 (starting after creation of products) Sales Manager/ Sales representative Develop sales online and offline. Also, acknowledge people about smart bags and SmartPack company. Sales Department Risk Downside risk is a forecast of the security to suffer a decrease in the value addition of the product if there is change in market conditions. As it is explained above that, the company SmartPack is a new startup venture, so there are varied risks for the company to enter in the market of travel bags and suitcases. The pricing strategy can be risky for the company as the company provides technology efficient products, which increase the cost of production for the organization (Amit, Zott 2012). Further, it should also be noted that there is high degree of risk to introduce a product in the market at high value. As explained above that the upper middle class and higher class are eligible to buy this product but these people also do not have sufficient knowledge about this product in the market. Not having much information of the product can also lead the company into risk (Mukherjee 2016). The Company is liable to set off all problems related to the product due to which many times th e company can face issues due to the inefficiency of the customers to handle the product properly. Also, there might be possibility of failure of smart technology in the product (Spieth, Schneckenberg, and Ricart 2014). Therefore, the company needs to create a plan to solve such upcoming problems. Conclusion Thus, in the limelight of above-mentioned event, it should be noted that the SmartPack is a start-up travel baggage providing company. The company provides innovative travel bags that are equipped with technology. The products assist the customers while travelling. There is great scope for the company to gain revenue in the market, as smart travel bag is an innovative product that is introduced in the market. The company adequately needs to advertise the product in the right target market to increase sales. Further, the report provides business model canvas and implementation plan that should be initiated to gather the market. The report adequately justifies the requirements of the task. References Acs, Z.J., Audretsch, D.B., Lehmann, E.E. and Licht, G., 2017. National systems of innovation.The Journal of Technology Transfer,42(5), pp.997-1008. Ahlin, B., Drnovek, M. and Hisrich, R.D., 2014. Entrepreneurs creativity and firm innovation: the moderating role of entrepreneurial self-efficacy.Small business economics,43(1), pp.101-117. Amini, G., 2012. Creativity, innovation and entrepreneurship.Asian Journal of Development Matters,6(2), pp.194-201. Amit, R., Zott, C., 2012. Creating value through business model innovation.MIT Sloan Management Review,53(3). Andersson, U., Das, ., Mudambi, R., and Pedersen, T., 2016. Technology, innovation and knowledge: The importance of ideas and international connectivity.Journal of World Business,51(1). Brownlow, J., Zaki, M., Neely, A. and Urmetzer, F., 2015. Data and analytics-Data-driven business models: A blueprint for innovation.Cambridge Service Alliance. Cortimiglia, M.N., Ghezzi, A. and Frank, A.G., 2016. Business model innovation and strategy making nexus: evidence from a cross?industry mixed?methods study.RD Management,46(3), pp.414-432. Dees, J.G., 2017. 1 The Meaning of Social Entrepreneurship. InCase Studies in Social Entrepreneurship and Sustainability(pp. 34-42). Routledge. Drucker, P., 2014.Innovation and entrepreneurship. Routledge. Galindo, M.. and Mndez, M.T., 2014. Entrepreneurship, economic growth, and innovation: Are feedback effects at work?.Journal of Business Research,67(5), pp.825-829. Jerinabi, U. and Santhi, P. eds., 2012.Creativity, Innovation and Entrepreneurship(Vol. 1). Allied Publishers. Johnson, M. W., Christensen, C. M., and Kagermann, H., 2008. Reinventing your business model. Harvard business review, 86(12). Kohler, T., 2015. Crowdsourcing-based business models: how to create and capture value. California Management Review, 57(4). Maritz, A. and Donovan, J., 2015. Entrepreneurship and innovation: Setting an agenda for greater discipline contextualisation.Education+ Training,57(1), pp.74-87. Mas-Tur, A. and Soriano, D.R., 2014. The level of innovation among young innovative companies: the impacts of knowledge-intensive services use, firm characteristics and the entrepreneur attributes.Service Business,8(1), pp.51-63. Moghavvemi, S. and Akma Mohd salleh, N., 2014. Malaysian entrepreneurs propensity to use IT innovation.Journal of Enterprise Information Management,27(2), pp.139-157. Mukherjee, K., 2016. The psychology of the successful entrepreneur.International Journal of Advanced Engineering and Management,1(1), pp.25-32. Okpara, F.O., 2007. The value of creativity and innovation in entrepreneurship.Journal of Asia Entrepreneurship and Sustainability,3(2), p.1. Spieth, P., Schneckenberg, D. and Ricart, J.E., 2014. Business model innovationstate of the art and future challenges for the field.Rd Management,44(3), pp.237-247. Zhou, J., 2015.The Oxford handbook of creativity, innovation, and entrepreneurship. Oxford University Press.

Radio Programming Essays - Radio, Radio Formats, Music Radio

Radio Programming Radio Programming: Both and Art and a Science Ideally, radio programming should be more of an art than a science. It should be about what people want to hear and what the disc jockeys want to play. Station managers should strive to create quality programs, similar to like they did in the old days, before television was around. Radio is used much differently today than it was in the past. When it was first invented, families used to gather around the radio and listen to programs, similar to how families today watch television programs. Most of the programs on the radio did not feature music, like most do today. Today, radio is mostly turned on to hear news and news information. Personally, I only listen to radio in my car and I have to change the channel frequently because of all the commercials that are played. With the digital revolution and the invention of compact discs and mp3's that are played on the computer, people have less of a use for radio. They can control the songs they hear by playing in a CD player or on their computer. This is personally what I prefer to do. These days it seems like radio programming is more of a science than an art. Program managers find out what a select group of people like, and most of the time it is not very accurate. The way that radio stations get feedback is not very accurate or well-done. They then buy blocks and strips of programming and try to make as much money as they can. They do not play necessarily what the listeners like, but the same songs over and over again day after day. Disc jockeys are tightly controlled and have certain things they are and aren't allowed to do. Promotions and contests are done all the time to try and draw in listeners and add to the listener base. If a station does not like the demographic they are reaching, they will forget about their listeners and change their format to make more money. It's sad to say, but the bottom line these days in the radio business is money. It's not like the old days in which radio was original and unpredictable. These days, it's become a science in which it is manufactured in some remote studio with a high-tech computer system and then sold to the anyone who is willing to pay money for it. Multi-million dollar companies own many stations across the United State and bring in a lot of money each year. It's sad to see that radio is becoming more and more of a science than an art and, in my opinion, that is not a good thing. Music Essays