The Physics Of Scuba Diving Swimming with the Fis Essay Example For Students

The Physics Of Scuba Diving: Swimming with the Fis Essay h Have you ever wondered what it would be like to swim with the fish and explore the underwater jungle that covers two-thirds of the earths surface? I have always been interested in water activities; swimming, diving and skiing, and I felt that scuba was for me. My first dive took place while on a family vacation. I came across a dive shop offering introductory dives, which immediately caught my interest. After much convincing (my parents), with my solemn assurance that I would be careful, I was allowed to participate in a dive. I was ready, or so I thought. We will write a custom essay on The Physics Of Scuba Diving: Swimming with the Fis specifically for you for only $16.38 $13.9/page Order now The slim basics such as breathing were explained and I was literally tossed in. Sounds easy enough, right!, well WRONG!!. From the moment I hit the water, my experience was much less than fun. I quickly sank to the bottom into a new world, with unfamiliar dangers. I really wasnt ready for this experience. I was disorientated, causing me to panic, which shortened the length of my dive, not to mention my air supply. Lets just say I would not do that again. To start exploring the underwater world, one must first master a few skills. Certification is the first step of learning to dive. From qualified professionals one must learn how to use the equipment, safety precautions, and the best places to dive. This paper is designed to help give a general understanding of the sport and the importance that physics plays in it. Self- contained Underwater Breathing Apparatus, or SCUBA for short, is a hell of a lot of fun. However, there is considerably more to Diving than just putting on a wetsuit and strapping some compressed air onto ones back. As I quickly learned, diving safely requires quite a bit more in terms of time, effort, and preparation. When one goes underwater, a diver is introduced to a new and unfamiliar world, where many dangers exist, but can be avoided with proper lessons and understanding. With this knowledge the water is ours to discover. The Evolution of Scuba Diving Divers have penetrated the oceans through the centuries for the purpose of acquiring food, searching for treasure, carrying out military operations, performing scientific research and exploration, and enjoying the aquatic environment. Bachrach (1982) identified the following five principal periods in the history of diving which are currently in use. Free (or breath-hold) diving, bell diving, surface support or helmet (hard hat) diving, scuba diving, and, saturation diving or atmospheric diving (Ketels, 4) SCUBA DIVING The development of self-contained underwater breathing apparatus provided the free moving diver with a portable air supply which, although finite in comparison with the unlimited air supply available to the helmet diver, allowed for mobility. Scuba diving is the most frequently used mode in recreational diving and, in various forms, is also widely used to perform underwater work for military, scientific, and commercial purposes. There were many steps in the development of a successful self-contained underwater system. In 1808, Freiderich yon Drieberg invented a bellows-in-a-box device that was worn on the divers back and delivered compressed air from the surface. This device, named Triton, did not actually work but served to suggest that compressed air could be used in diving, an idea initially conceived of by Halley in 1716. (Ketels, 9) In 1865, two French inventors, Rouquayrol and Denayrouse, developed a suit that they described as self-contained. In fact, their suit was not self contained but consisted of a helmet-using surface-supported system that had an air reservoir that was carried on the divers back and was sufficient to provide one breathing cycle on demand. The demand valve regulator was used with surface supply largely because tanks of adequate strength were not yet available to handle air at high pressure. This systems demand valve, which was automatically controlled, represented a major breakthrough because it permitted the diver to have a breath of air when needed. The Rouquayrol and Denayrouse apparatus was described with remarkable accuracy in Jules Vernes classic, Twenty Thousand Leagues Under The Sea, which was written in 1869, only 4 years after the inventors had made their device public (Ketels, 10). .ua96b85575b54bbe30512b24649449874 , .ua96b85575b54bbe30512b24649449874 .postImageUrl , .ua96b85575b54bbe30512b24649449874 .centered-text-area { min-height: 80px; position: relative; } .ua96b85575b54bbe30512b24649449874 , .ua96b85575b54bbe30512b24649449874:hover , .ua96b85575b54bbe30512b24649449874:visited , .ua96b85575b54bbe30512b24649449874:active { border:0!important; } .ua96b85575b54bbe30512b24649449874 .clearfix:after { content: ""; display: table; clear: both; } .ua96b85575b54bbe30512b24649449874 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua96b85575b54bbe30512b24649449874:active , .ua96b85575b54bbe30512b24649449874:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua96b85575b54bbe30512b24649449874 .centered-text-area { width: 100%; position: relative ; } .ua96b85575b54bbe30512b24649449874 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua96b85575b54bbe30512b24649449874 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua96b85575b54bbe30512b24649449874 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua96b85575b54bbe30512b24649449874:hover .ctaButton { background-color: #34495E!important; } .ua96b85575b54bbe30512b24649449874 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua96b85575b54bbe30512b24649449874 .ua96b85575b54bbe30512b24649449874-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua96b85575b54bbe30512b24649449874:after { content: ""; display: block; clear: both; } READ: AIDS and HIV misc 12 00 EssaySemi-Self-Contained Diving Suit The demand valve played a critical part in the later development of one form of scuba apparatus. In the 1920s, a French naval officer, Captain Yves Le Prieur, began work on a self-contained air diving apparatus that resulted in 1926 in the award of a patent, shared with his countryman Fernez. This device was a steel cylinder containing compressed air that . The Physics Of Scuba Diving Swimming with the Fis Essay Example For Students The Physics Of Scuba Diving: Swimming with the Fis Essay h The Physics Of Scuba Diving: Swimming with the Fis Essayh Have you ever wondered what it would be like to swim with the fish and explore the underwater jungle that covers two-thirds of the earths surface? I have always been interested in water activities; swimming, diving and skiing, and I felt that scuba was for me. My first dive took place while on a family vacation. I came across a dive shop offering introductory dives, which immediately caught my interest. After much convincing (my parents), with my solemn assurance that I would be careful, I was allowed to participate in a dive. I was ready, or so I thought. We will write a custom essay on The Physics Of Scuba Diving: Swimming with the Fis specifically for you for only $16.38 $13.9/page Order now The slim basics such as breathing were explained and I was literally tossed in. Sounds easy enough, right!, well WRONG!!. From the moment I hit the water, my experience was much less than fun. I quickly sank to the bottom into a new world, with unfamiliar dangers. I really wasnt ready for this experience. I was disorientated, causing me to panic, which shortened the length of my dive, not to mention my air supply. Lets just say I would not do that again. To start exploring the underwater world, one must first master a few skills. Certification is the first step of learning to dive. From qualified professionals one must learn how to use the equipment, safety precautions, and the best places to dive. This paper is designed to help give a general understanding of the sport and the importance that physics plays in it. Self- contained Underwater Breathing Apparatus, or SCUBA for short, is a hell of a lot of fun. However, there is considerably more to Diving than just putting on a wetsuit and strapping some compressed air onto ones back. As I quickly learned, diving safely requires quite a bit more in terms of time, effort, and preparation. When one goes underwater, a diver is introduced to a new and unfamiliar world, where many dangers exist, but can be avoided with proper lessons and understanding. With this knowledge the water is ours to discover. The Evolution of Scuba Diving Divers have penetrated the oceans through the centuries for the purpose of acquiring food, searching for treasure, carrying out military operations, performing scientific research and exploration, and enjoying the aquatic environment. Bachrach (1982) identified the following five principal periods in the history of diving which are currently in use. Free (or breath-hold) diving, bell diving, surface support or helmet (hard hat) diving, scuba diving, and, saturation diving or atmospheric diving (Ketels, 4) SCUBA DIVING The development of self-contained underwater breathing apparatus provided the free moving diver with a portable air supply which, although finite in comparison with the unlimited air supply available to the helmet diver, allowed for mobility. Scuba diving is the most frequently used mode in recreational diving and, in various forms, is also widely used to perform underwater work for military, scientific, and commercial purposes. There were many steps in the development of a successful self-contained underwater system. In 1808, Freiderich yon Drieberg invented a bellows-in-a-box device that was worn on the divers back and delivered compressed air from the surface. This device, named Triton, did not actually work but served to suggest that compressed air could be used in diving, an idea initially conceived of by Halley in 1716. (Ketels, 9) In 1865, two French inventors, Rouquayrol and Denayrouse, developed a suit that they described as self-contained. In fact, their suit was not self contained but consisted of a helmet-using surface-supported system that had an air reservoir that was carried on the divers back and was sufficient to provide one breathing cycle on demand. The demand valve regulator was used with surface supply largely because tanks of adequate strength were not yet available to handle air at high pressure. This systems demand valve, which was automatically controlled, represented a major breakthrough because it permitted the diver to have a breath of air when needed. The Rouquayrol and Denayrouse apparatus was described with remarkable accuracy in Jules Vernes classic, Twenty Thousand Leagues Under The Sea, which was written in 1869, only 4 years after the inventors had made their device public (Ketels, 10). .u802412f75d4bf43d19432de1406c7c2a , .u802412f75d4bf43d19432de1406c7c2a .postImageUrl , .u802412f75d4bf43d19432de1406c7c2a .centered-text-area { min-height: 80px; position: relative; } .u802412f75d4bf43d19432de1406c7c2a , .u802412f75d4bf43d19432de1406c7c2a:hover , .u802412f75d4bf43d19432de1406c7c2a:visited , .u802412f75d4bf43d19432de1406c7c2a:active { border:0!important; } .u802412f75d4bf43d19432de1406c7c2a .clearfix:after { content: ""; display: table; clear: both; } .u802412f75d4bf43d19432de1406c7c2a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u802412f75d4bf43d19432de1406c7c2a:active , .u802412f75d4bf43d19432de1406c7c2a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u802412f75d4bf43d19432de1406c7c2a .centered-text-area { width: 100%; position: relative ; } .u802412f75d4bf43d19432de1406c7c2a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u802412f75d4bf43d19432de1406c7c2a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u802412f75d4bf43d19432de1406c7c2a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u802412f75d4bf43d19432de1406c7c2a:hover .ctaButton { background-color: #34495E!important; } .u802412f75d4bf43d19432de1406c7c2a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u802412f75d4bf43d19432de1406c7c2a .u802412f75d4bf43d19432de1406c7c2a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u802412f75d4bf43d19432de1406c7c2a:after { content: ""; display: block; clear: both; } READ: Delusional Disorder Treatments EssaySemi-Self-Contained Diving Suit The demand valve played a critical part in the later development of one form of scuba apparatus. In the 1920s, a French naval officer, Captain Yves Le Prieur, began work on a self-contained air diving apparatus that resulted in 1926 in the award of a patent, shared with his countryman Fernez. This .

What is the Worst Song in the World

What is the Worst Song in the World The Worst Song in the World The Era of Good Music The 20th century blessed the world with so much great music – from jazz to blues, rock, and roll to funk. That may not be a case with 21st-century music, but that’s another story altogether. Last century was a revolutionary time in western culture, as well as other parts of the world, and it produced some extraordinary art, including music. However, not everything produced was solid-gold music. Just look at John Mellencamp’s 1985 hit â€Å"Small Town.† It is easily one of the worst songs ever made. Not only is the song a big let down, it’s also repetitive, and it’s glorifying small-town mentalities, lifestyles and limitations almost to the point of condescension. In no way, shape or form is the song a good one; rather, it is surely one that should never be played or listened to ever again on the public radio. Guitar Rhythm Going Nowhere For starters, â€Å"Small Town† could be considered the worst song in the world because it’s one big disappointment after another. It’s a catchy intro, the guitar rhythm, but it seems to go nowhere. It illustrates that silly, simple drumbeat typical of music from the 1980s, which is all just terrible; except for anything by bluesman Stevie Ray Vaughan, which is absolutely excellent. But Mellencamp’s â€Å"Small Town† is just a small-minded song that is barely a song. It’s mostly a bunch of shoddy lyrics backed by even lamer music. It’s the worst song in the world, and it clearly was an expedient effort to get paid. Secondly, and most importantly, it’s the worst song in the world because it can drive anyone nuts with its mindless repetition. It lacks creativity, originality, and diversity. In just seven stanzas – it has six four-line stanzas, and one five-line stanza – Mellencamp says the world â€Å"small town† 17 times – again, 17 times! It’s so annoyingly redundant that the listener has no choice but to anticipate him saying it, almost to the point of an anguishing dread. Some of the better songs have diverse choruses, interesting phrases. But, no, Mellencamp went a different route. How it reached number six on the Billboard Hot 100 chart is surely a mystery that no cultural expert or art critic could explain. If anything, it alludes to the sheer idiocy of the 1980s – with its hair-metal bands, outlandish behavior, and working-class sensationalism. Too Depressive Song Thirdly, that latter point brings up another reason why â€Å"Small Town† is so horrible, probably one of the worst songs ever made: It clearly is pandering to a demographic – the small-town natives with their small-town mentalities – that it’s more depressing than encouraging. In the second stanza, he sings, â€Å"All my friends are so small town/My parents live in the same small town/My job is so small town.† Now it’s quite a challenge to look beyond the sheer, mindless redundancy of the lyrics, but he sings like he is celebrating the small-town life while making fun of it. He is a sort of condescending. And yet, Mellencamp left the â€Å"small town† to become a â€Å"big† star. In a sense, he is making fun of the dumb people buying his album, who thinks he is glorifying them and their lifestyles. But that is not the case. It is essentially Mellencamp catering to this poor, working-class demographic, knowing he can easily get them to buy his new album. It’s basically marketing at its finest, a business effort to make money. Only, art and music are these beautiful gifts that should never be used as tools to merely make money. â€Å"Small Town† did just that, and it should not be considered a good song. It should be seen as one of the worst songs – if not the worst song – ever made. To conclude, every time Mellencamp hears â€Å"Small Town† on the radio, he probably cringes, lights a cigarette and promptly changes the station. In fact, he has likely removed every single radio his family owns, whether in cars, unused rooms, everywhere that could house a radio, and replace them all with iPods of only his greatest hits. â€Å"Small Town,† because of its disappointing, repetitive, trolling, sold-out nature, is assuredly the worst song on the face of the Earth. It should be banned from universities, public libraries, and hospitals. It has no place in American culture, no place in the lives of hard-working, decently intelligent people – and we should make sure children grow up never hearing of such a terrible, soul-sucking song.

Information System Risk Management Essay Example | Topics and Well Written Essays - 1750 words

Information System Risk Management - Essay Example This is because success of the ERPs depends on many factors which include technological (Hardware and software), efficient design of processes, and utilization of human recourses. The human resources are the users of the new ERP solution. It is with this in mind that organizations should take risk management strategy that would identify and also control any ERP implementation risks. An organization at risk is exposed to potential threats. Risk management comprises of risk assessment, risk mitigation evaluation and assessment. Risk assessment is used to determine extent of the potential. Some tangible impacts of the success of a threat are thins like loss of revenue and the cost of repairing a system that has been affected (Stoneburner, 2008). Security Threats-ERP threats are real therefore it is important not only to identify the threats but also know the vulnerabilities of the system and look for ways of preventing these threats from breaching the security of the ERP system. The threats may be grouped into the types which include the following:- 3.0 Natural Threats-These are threats that are not caused by human beings. They include quakes, floods, tornadoes, hurricanes, temperature extremes, and many others. Intentional Threats-The best examples of intentional threats are computer crimes or purposeful damage of property or even information. Unintentional Threats-These threats may include unauthorized or even accidental modification of the system. The best way is to study the vulnerability of the system is to identify the threats and then examine the system under those threats. 4.0 Vulnerability of the system One has to think about business transactions that can lead to losses from the information system based abuse, fraud and errors. This may lead to losses occurring when users use the system in a manner that they are not supposed to. It may either be intentional or not. Also there may be threats from intrusion and attacks from outsiders. People may steal or come across authorization credentials and try to enter the system without the knowledge of the authorities and thus jeopardize the integrity of the information contained in the system database. In addition there may also be systems abuse and fraud from the insiders. Authorized users can attempt and indeed succeed in entering into modules that they are not supposed to enter. Centralization of everything in the organization can become a performance bottleneck and also increase the ease with which people can sabotage the entire operations of the organization. One only needs to ensure that the ERP is not w orking and the organization will be on its knees unable to operate. 5.0 External Security Threats Weak Passwords- By use of dictionary attacks, intruders can guess correctly the passwords that are used in the ERP system and hence cause a malicious damage to the system or even get access to otherwise confidential data of the organization thereby compromising the integrity of the organization data. To eliminate this kind of threat, the organization should provide complex passwords and combine

Multimedia campaign three page proposal Essay Example | Topics and Well Written Essays - 750 words

Multimedia campaign three page proposal - Essay Example According to the silo it is recognizable of which sex they are, and that is the only characteristics of the character. Basic idea of marketing campaign is to ensure targeted group that Daisy and Low rides jeans are positioning them ina leading position, no matter what color, sex or religion they are. Campaign should be conducted through tv stations, radio, newspapers and magazines, billboards and local Internet portals. Beside that, it is necessary to run special promotional actions through places where targeted audience are gathering, such as Starbuck or Lugz shops. Special attention should be given to local Internet portals which are gaining popularity and where the advertising is relatively cheap but reaches huge number of targeted population. In development of media campaign for Wrangler jeans, two radio spots, one billboard, two tv commercial ads and two Internet banners shall be developed. It is essential to reach as many as possible people aging between 16 and 30 which are major consumer population for Daisy and Low ride jeans. For the television ads, in two commercials, invisible people will be shown wearing "Daisies" and "Low rides". Invisible group of man and woman shall be distinguished by the silhouettes and jeans model that they are wearing. When invisible man wearing jeans comes near the living person in commercial, invisible person suddenly transforms into the visible man, suggesting that wearing Daisies or Low rides will make consumer noticeable wherever he comes or appears. Project flow: Television: Developing two different 30 second commercials, broadcasting them 3 times a week for a trial period of 6 months 1. Ad development a)Actors, directors, video graphics 100.000,00 $ b)Storyboard development 50.000,00 $ c)Agency fee 50.000,00 $ TOTAL 200.000,00 $ 2. Air time national 30 second spot 40.000, $ x 3 times/week x 4 weeks x 6 months 40.000 x 3 x 4 x 6 = 2.880.000 $ per 6 months Television total (development + broadcasting)= 3.080.000,00 $ for trial period of 6 months Billboards: 1. Ad development 2.000,00 $ 2. Placing in 20 major US cities 200.000,00 $ TOTAL 202.000,00 $ Internet 1. Banner Development 1.000,00 $ 2. Positioning banners on major 20 local portals for 6 months 1.000 $ x 20 portals x 6 months= 120.000,00

Palm Beach Community College Environmental Sustainability Essay Example for Free

Palm Beach Community College Environmental Sustainability Essay One of the biggest issues nowadays is environmental sustainability. Sustainability came from the root word ‘sustain’. â€Å"To sustain means to support, bear the weight of, to keep going and to keep alive† (Petry 2). In College Reading 4, Cheryl Benz and Cynthia Shuemann defined environmental sustainability as: â€Å"the ability of the environment to function indefinitely without going into a decline from the stresses imposed by human society on natural systems (such as soil, water, and air) that maintain life† (129). Here is another definition of environmental sustainability by Kelsey and Becker: â€Å"The general concept of ‘environmental sustainability’ refers to the necessary balance between human wants and needs and the capacity of the natural systems of the earth† (31). As stated in the website of Environmental Protection Agency, the term â€Å"sustainability† was first used in 1987 when World Commission on Environment and Development report: Our Common Future was published. The concept of sustainability is still in used nowadays and it is of great help for the human race. The whole world is currently experiencing one of the most serious problems regarding the environment which is global warming. We, the human beings are taking for granted the world we are living in. Instead of protecting the world from degradation, we serve as the agents of world’s deterioration through our selfish activities and behaviors. Pollution, fast population growth, non-conservation of energy and exploitation of natural sources are some of the human activities that cause environmental problems. Here now comes the issue on environmental sustainability. Can we still say that the environment is capable of sustaining or giving the needs of the present generation as well as the needs of the future generation? Environmental science and the concept of environmental sustainability can be used to help the nations, organizations or even the single individuals in resolving the problems we are facing right now. In opening the minds of individuals about the environmental issues and sustainability, higher education can be used as medium or means. Higher education specifically college level can be used in making the individuals, especially the youth, aware of the environmental degradation the earth is experiencing right now. The universities are one of the best channels in providing the individuals with knowledge and awareness about sustainable development. What is sustainable development? According to Environmental Protection Agency, sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is very beneficial not only to the environment but also to economic growth, technological advancement and improvement of quality of life. According to Roger Petry, the university plays as a key contributor to sustainable development. The following are the reasons why Petry considers the university as mediator for sustainable development: a) The university can contribute breadth of knowledge, particularly of human and ecological systems; (b) it has the capacity to integrate knowledge regarding ecological, economic, and social issues, including local knowledge; (c) it has the capacity for global and local sharing of knowledge; (d) it provides knowledge to the poor and marginalized groups; (e) it has the capacity for long-term research; (f) it has academic freedom and institutional autonomy and (g) it is subjected to public accountabilities. 11) In order for higher education to become more sustainable, national and international sustainability declarations were developed. The sustainability declarations for higher education, which are stated according to chronological orders, are as follow: The Stockholm Declaration on the Human Environment (1972), Tbilisi Declaration (1977), University Presidents for a Sustainable Future: The Talloires Declaration (1990), The Halifax Declaration (1991), Report of the United Nations Conference on Environment and Development Chapter 36: Promoting Education, Public Awareness and Training (1992), Ninth International Association of Universities Round Table: The Kyoto Declaration (1993), Association of Commonwealth Universities Fifteenth Quinquennial Conference: Swansea Declaration (1993), CRE Copernicus Charter (1994) and International Conference on Environment and Society – Education and Public Awareness for Sustainability: Declaration of Thessaloniki (1997) (Wright 1). The Stockholm Declaration of 1972 was the first declaration ever made for the sustainability of higher education. Its focus is on the relationship of humanity and environment. The declaration failed to protect the right of natures and it is clearly centered on human (Wright 2). The Tibilisi Declaration was created during the conference by United Nations Educational, Scientific and Cultural Organization (UNESCO) and the United Nations Environment Program (UNEP) on 1977. The Tbilisi Conference echoed the sentiments of the Stockholm Declaration by stating that environmental education should be provided to people of all ages, all levels of academic aptitude and must be delivered in both formal and non formal environments. † (Wright 2) â€Å"The Talloires Declaration was the first statement made by university administrators of a commitment to sustainability in higher education. It stated that university heads must provide leadership and support to mobilize internal and external resources so that their institutions respond to this urgent challenge. † (Wright 2-3) The Kyoto Declaration of 1990 was created during the Ninth International Association of Universities Round Table with the attendance of 90 international university leaders. Agenda 21 and the United Nations Commission on Environment and Development Conference in Rio de Janeiro are two important conferences in environmental sustainability and biodiversity. The Kyoto Declaration is closely related to these two significant conferences (Wright 5). Almost 400 universities from 47 countries attended the ratification of the Swansea Declaration. One of its important contributions is the prioritization of the third world or the less developed countries. The wealthy countries must support those less developed countries regarding sustainable development among universities (Wright 5-6). The Thessaloniki Declaration of 1997 was ratified during the UNESCO Conference on Environment and Society: Education and Public Awareness For Sustainability that was held in Thessaloniki, Greece. The declaration argued that the concept of environmental sustainability must be clearly linked with poverty, population, food security, democracy, human rights, peace and health and a respect for traditional cultural and ecological knowledge. † (Wright 7) Palm Beach Community College is one of those universities that includes sustainability in their curriculum. â€Å"Palm Beach Community College is committed to providing the best educational opportunity for our current students while ensuring that the same opportunity for success is available to our future students as well. Therefore our entire educational organization has dedicated itself to focusing on improving the three areas of sustainability on our campuses and in our community: environmental protection, economic growth and social responsibility. (Palm Beach Community College Sustainability) The above passage is the mission statement of Palm Beach Community College as stated in their website. Palm Beach Community College promotes environmental sustainability by teaching their students about it. They also enhance the awareness of their students regarding sustainability. Palm Beach Community College is a very good example on how higher education can promote sustainability. Palm Beach Community College has many activities that practice sustainable development not only for their students but also for the whole community. Palm Beach Community College is indeed a very great model for promoting sustainability. A good example for this is the use of green buildings in their university. Green buildings are buildings made of materials that are environment friendly. They also made renovations of existing buildings in order to attain greater sustainability (Building and Renovation). Also through energy conservation, sustainability is attained. In order to conserve energy, the lighting in the campus is composed of bulbs that consume less energy. Air conditioning consumes large amount of energy. In order to lessen energy consumption, the university introduced technological innovations to their air conditioners and also the university implemented the greater temperature in their classrooms (Energy Management). Palm Beach Community College also improves their landscaping and grounds. Improvement on landscape and grounds that were mentioned in the website are reducing pesticide use, planting native vegetation, minimizing lawn space, removing pavement, or designing wildlife habitat areas. These activities not only promote environmental sustainability but also display aesthetic value of the campus (Grounds / Landscaping). Palm Beach Community College believes that wildlife must be saved so that the next generation will be able to see those endangered species. One good example of wildlife conservation is the protection of owls inside the campus. The owls give the campus with lesser rodent population in return (Wildlife). Services in Palm Beach Community also prop up environmental sustainability. They encourage their students to eat foods from plants like vegetables and fruits. They also discourage students to use non-environment friendly packaging of food like Styrofoam and plastics (Food Service). Green Cleaning is an approach to janitorial services that offers better environmental performance and improved worker health and safety, while retaining the same sanitation quality as traditional, more chemical-intensive methods. † (Housekeeping) The university also pushes the use of environment-friendly cleaning products. Recycling is the best way for waste management. All wastes that can be still used must be reused or recycled in order to lessen the wastes that are being thrown away. By this, pollution can be avoided (Waste Management). Sustainable procurement involves making conscious purchasing choices to conserve resources, mitigate pollution and waste, and promote a healthy economy. † (Procurement) Toxic chemicals and substances are used in printing but Palm Beach Community College promotes another way of printing which is ‘green printing’. The university encourages their students to use recycled papers, double-sided printing, and soy-based inks that are not toxic and less harmful in the environment (Printing). â€Å"PBCC defines service-learning as a teaching method that increases student engagement and success through community involvement to apply theories or skills being taught in a course. (Service Learning) Through service learning, the students are exposed to real life social issues and by that the students can learn how to apply sustainability in order to improve the environment, economy and quality of life. PBCC encourages students to join Ecology clubs in order for them to join co-curricular activities regarding the environment. â€Å"Palm Beach Community College offers students the opportunity to become actively involved with award winning clubs and organizations, by promoting the development of leadership skills, challenging special interests and encouraging interaction with other students. † (Mission Statement Student Clubs Organizations at the Boca Raton Campus) Some of the events sponsored by Palm Beach Community College are Earth Day, Coastal Cleanup, Transportation transformation and Green Expo. These events are very important to the environment since it is when environmental sustainability is practiced. It is also a very good time for PBCC to educate other people about sustainable development of the environment. As an individual, what can we do to our environment? Palm Beach Community College suggests some ways that we can do for the welfare of the environment. Some of these ways are conservation of energy and water, waste management at home and at work and living a ‘green’ lifestyle (What Can I Do). Not only the youth and the adults can serve as stewards of environmental rehabilitation, the kids can also help. Palm Beach Community College offers activities for kids that can enhance their awareness on environmental sustainability and at the same time they are enjoying and learning. Some of these activities are Gorilla in the green house, Fish in the lake and National geographic kids (Green for Kids). Smoke emission and the use of non-renewable resources like fossil fuels are some of the problems that are being encountered in transportation. Since transportation is a necessity inside the campus, Palm Beach Community College implements ways and means in minimizing environmental degradation due to waste by-products of transport vehicles. Alternative fuels, such as ethanol and electricity, carpooling incentives, increased bike accessibility, and other solutions are being explored on campuses across the country and as a result, these campuses are saving money, reducing carbon dioxide emissions, decreasing water runoff, and realizing myriad other benefits. † (Transportation) In the world we are living right now, we can say that the environment is not that sustainable and it has now less capacity to support life. The people nowadays are destroying the nature that God had given us. It is not only the environment that we are not taking care of but also the lives of the future generations. We are leaving then but problems on environment and low quality of life. What we need right now are stewards of environments who will restore its beauty and sustainability. Through higher education, agents of environmental sustainability were being created. One example of the universities that produces individuals that are concerned to the environment is the Palm Beach Community College. It not only opens the eyes of students on current issues regarding the environment but it also brings-up the awareness and sense of responsibilities of students. By that, environmental sustainability is attained. Also, in our own little ways we can bring back what we have lost. If only each and every individual will help on the restoration of the environment, attaining sustainability will be faster.

Hamlet - Ophelias Identity Essay -- Shakespeare Hamlet Essays

Hamlet - Ophelia's Identity There are volumes of critical analyses devoted to William Shakespeare's Hamlet. As the title indicates, Hamlet is the main character of the play, but there are other characters who are also important to the plot. So much attention has been given to Hamlet's antics that characters such as Ophelia remain relatively unexamined. Ophelia is a key figure in the play, and to understand her reactions to the patriarchal society in which she lives through her relationships with the men in her life adds more depth to the play. Ophelia's character is revealed through her relationships with her father, Polonius, her brother, Laertes, and her lover, Hamlet, and their characters in turn are revealed through their relationships to her. The first opportunity to gain insight into tOphelia's behavior comes early in the play when her brother, Laertes, advises her to steer clear of Hamlet. He tells her that even though her body is grown her mind and emotions are not yet mature. Ophelia replies, "I shall the effect of this good lesson keep, / As watchman to my heart" but she later proves that she does not intend to follow Laertes' advice because she is still willing to be with Hamlet (1.3.47-48). In fact it is Hamlet's rejection of her that keeps her from him, not Laertes' advice. She further states, "Do not, as some ungracious pastors do, / Show me the steep and thorny way to heaven, / Whilst, like a puffed and reckless libertine, / Himself the primrose path of dalliance treads / And recks not his own rede" (1.3.49-53). Ophelia means that her brother should hold himself to the same standards he imposes on her. She also equates sexual abstinence with "the steep and thorny way" and sexual participation with... ...ed her manner of behavior. Along these same lines Hamlet has been responsible for her feelings. If he loves her, she is happy, and if he loves her not, she is not. It is through these relationships that she knows how to live, and in the absence of this knowledge and direction she commits suicide. Works Cited Berman, Allison. "We Only Find Ourselves." Hamlet reaction papers. Wynnewood: FCS, 2000. Shakespeare, William. Hamlet. 1600? Ed. Sylvan Barnet. New York: Signet Classic, 1998. Showalter, Elaine. "Representing Ophelia: Women, Madness, and the Responsibilities of Feminist Criticism." Hamlet. Ed. Susanne L. Wofford. Boston: Bedford Books of St. Martin's Press, 1994. 220-238. Wofford, Susanne L., ed. Case Studies in Contemporary Criticism, William Shakespeare: The Tragedy of Hamlet, Prince of Denmark. Boston: Bedford Books of St. Martin's Press, 1994. Hamlet - Ophelia's Identity Essay -- Shakespeare Hamlet Essays Hamlet - Ophelia's Identity There are volumes of critical analyses devoted to William Shakespeare's Hamlet. As the title indicates, Hamlet is the main character of the play, but there are other characters who are also important to the plot. So much attention has been given to Hamlet's antics that characters such as Ophelia remain relatively unexamined. Ophelia is a key figure in the play, and to understand her reactions to the patriarchal society in which she lives through her relationships with the men in her life adds more depth to the play. Ophelia's character is revealed through her relationships with her father, Polonius, her brother, Laertes, and her lover, Hamlet, and their characters in turn are revealed through their relationships to her. The first opportunity to gain insight into tOphelia's behavior comes early in the play when her brother, Laertes, advises her to steer clear of Hamlet. He tells her that even though her body is grown her mind and emotions are not yet mature. Ophelia replies, "I shall the effect of this good lesson keep, / As watchman to my heart" but she later proves that she does not intend to follow Laertes' advice because she is still willing to be with Hamlet (1.3.47-48). In fact it is Hamlet's rejection of her that keeps her from him, not Laertes' advice. She further states, "Do not, as some ungracious pastors do, / Show me the steep and thorny way to heaven, / Whilst, like a puffed and reckless libertine, / Himself the primrose path of dalliance treads / And recks not his own rede" (1.3.49-53). Ophelia means that her brother should hold himself to the same standards he imposes on her. She also equates sexual abstinence with "the steep and thorny way" and sexual participation with... ...ed her manner of behavior. Along these same lines Hamlet has been responsible for her feelings. If he loves her, she is happy, and if he loves her not, she is not. It is through these relationships that she knows how to live, and in the absence of this knowledge and direction she commits suicide. Works Cited Berman, Allison. "We Only Find Ourselves." Hamlet reaction papers. Wynnewood: FCS, 2000. Shakespeare, William. Hamlet. 1600? Ed. Sylvan Barnet. New York: Signet Classic, 1998. Showalter, Elaine. "Representing Ophelia: Women, Madness, and the Responsibilities of Feminist Criticism." Hamlet. Ed. Susanne L. Wofford. Boston: Bedford Books of St. Martin's Press, 1994. 220-238. Wofford, Susanne L., ed. Case Studies in Contemporary Criticism, William Shakespeare: The Tragedy of Hamlet, Prince of Denmark. Boston: Bedford Books of St. Martin's Press, 1994.

Mini Usa

MINI USA After working together for almost five years, MINI USA’s advertising agency, Scheid, Roberts, and Reicher (SRR) decided to resign the MINI account in order to pursue a larger account with Volkswagen. MINI USA had developed a significant successful client-advertising agency relationship with SRR since the launch of MINI Cooper in USA, and MINI’s advertising had been highly unconventional. For Trudy Hardy, marketing manager for MINI USA, the first challenge was starting over and finding a new but unique advertising agency before the end of the year.The selection process would be the crucial part. This analysis will discuss about the development of MINI and SRR, the alternatives of campaign strategy, and the recommendations to the MINI USA. For the last 40 years, MINI has become a cultural icon in all of those automobiles. Originally, MINI was deigned for those people who seeking frugal transport. After the acquisition of BMW, the new MINI model had been designed with a more evolutionary approach in terms of design combined with BMW’s reputation for delivering high-performance, driver-oriented cars.However, MINI was still seen as a less expensive car to compete at luxury end of a maturing world market. Before the official launch of US’s Marketing, plans were to position the MINI as a Premium small car because MINI Cooper was smaller and more expensive than some of the better-established compact cars made by Honda, Toyota, and Nissan. According the initial MINI marketing material and media reports, the MINI Cooper was described as â€Å"fashionable accessory to an affluent, urban-hipster lifestyle. This report suggested that the target market for the MINI was not limited to a specific demographic group or socioeconomic class but rather was more of a lifestyle choice or mind-set. From this report, MINI and BMW AG decided that the psychographic might have a significant impact on the purchase of a MINI. Also, the new MINI should b e marketed as a particular segment of car buys. By allowing buyers of MINI to add optional features and color schemes and limiting MINI’s advertising to traditional media such as television and radio, MINI was reinforcing the image of its otential buyers seemed less interested in being part of the mainstream. In 2001, SRR become the ad agency for MINI. The perfect relation between MINI and SRR enable SRR grew to more than 300 employees from fewer than 50. And MINI’s unit sales from 24,590 in 2002 increased to 40. 820 units in just 4 years. In addition to the strong sales figures, a consumer survey indicated that brand awareness for the MINI among the car-buying public was as high as 25%. This win-win situation was driven by a lot to the innovative and classic advertisement campaign produced by MINI and SRR.MINI and SRR’s advertising since the launch of the Cooper had been highly unconventional: they insisted using print and nontraditional marketing technique suc h as outdoor marketing instead of using television or radio, which was not cost effective. Meanwhile, they developed a booklet, The Book of Motoring, convey the message that what does MINI meant. Also, the SRR and the MINI marketing team designed a series of promotional events and publicity stunts to create additional buzz for the brand.For Trudy Hardy, there are several ways to rescue the jeopardy situation: The first choice would be try their best to find a new advertising agency. MINI could choose if they want to follow the old marketing strategy or go to a completely new one base on the selection process. The problem is MINI might not be able find any agency could be either follow the old marketing strategy or contribute a new idea. The second way for MINI is develop their own Marketing & advertising department. The MINI had been launched in US for almost five years.The crew of MINI should have a better understanding of MINI cooper than any other advertising agency. The in-house marketing department would be able to convey the spirit and message of MINI perfectly. However, developing an in-house department is not easy. Company has to spend a large amount of money on some specify talented people just for one –time project. And also, MINI didn’t have enough time to build a team in short period of time. Lastly, trying to get SRR back would be a way to solve the problem. SRR decided to resign to pursue a larger account with a competing German automobile manufacturer.If SRR is just for a larger account or a higher compensation, MINI could raise the price or compensation for SRR. If SRR is for another reason, MINI could also negotiate with SRR and try to figure out what is the real reason and get SRR back. From these three choices, the first one would have less impact on MINI’s future business. First of all, MINI knows its product better than anybody else, and MINI cooper is such a unique product. As long as MINI is able to convey the core v alue of MINI cooper and the way they want to market itself, it shouldn’t that hard for other agencies to catch the idea.Also, MINI could change the service any time. From the cost’s perspective, the first choice would cost less than any other options. Developing its own in-house marketing department or raising the compensation to get SRR back will case a significant high cost for MINI USA. Usually the average time of cooperation between companies and their advertising agencies is two to three year. This is just a normal business transition. MINI should focus on their future marketing strategy and how to convey this to the potential advertising agencies.What if MINI selected to find a new advertising agency, however, they found that none of those potential could meet MINI’s requirement? MINI should also have a contingency in case they couldn’t find the advertising agency or they picked a agency could not make a good campaign or promotion. I will have two s uggestions: one is keep using the old marketing strategies had been proved their successes until they find a new advertising agency could meet their requirement. Or to brainstorm and come up with some creative but less cost ideas by MINI USA’s own marketing department and take advantage of those unconventional outlets.